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[News] Softhills Product User (Developer) Training — On-Site Recap
Softhills Product User (Developer) Training — On-Site RecapHello, this is Softhills. 😃Today we're sharing news of the successful completion of a training session held for developers currently using Softhills' products.This Softhills product user training was conducted for members of Samsung Heavy Industries' Production Technology Teamand Production AX PI Team, running from Monday, July 20th to Friday, July 24th at the Softhills Busan Branch. 💻[Softhills Busan Branch ▼]https://maps.app.goo.gl/ueJD7no1Fpr3YLoM6Prior to the start of the session, a brief orientation was held,followed by an opportunity to understand the usage methods and key features of Softhills' major web-based and desktop-based products,including VIZZARDX, VIZWide3D, VIZDesign, VIZWing, and VIZPub.Next, an introduction to Softhills' AI-powered products was presented.As we move further into the AI era, the demand is growing in the 3D visualization industry as well— not just for basic data lightweighting and visualization technology, but for platform technology that enables AI to understand and utilize 3D engineering data.Amid this shift, Softhills introduced the AI agent-based solutions currently under development to strengthen its competitiveness in 3D visualization technology,along with guidance on how to build agent-based applications tailored to each client's specific needs.One particularly notable part of the session was the explanation of how AI-based development methods have evolved. In its early stages,AI development focused mainly on search and copy — allowing developers to search for code snippets and copy that code directly into their existing codebase.This approach has recently progressed to a stage where IDEs and LLMs are integrated— meaning developers can now receive real-time, auto-completed code suggestions through AI plugins directly within their code editor— and is moving closer to a full "automation" stage, where AI grasps the structure and files of an entire project and automatically implements and integrates optimal new features on its own.Alongside this, an autonomous development environment centered on AI agents is expected to emerge in the near future.It is anticipated that before long, multiple AI agents will divide up complex projects among themselves and autonomously carry out every step— from basic coding through deployment.We also introduced the roles developers are expected to play within "vibe coding" and "agentic coding," two major themes in the development industry today.In "vibe coding," developers converse directly with an AI agent, giving instructions and verifying the results, whereas in "agentic coding" — given the AI's higher degree of autonomy— developers must more thoroughly manage and oversee system behavior and quality standards.On this front, we also provided detailed guidance on the various capabilitiesand technical insights needed to integrate Softhills' products with AI agents.This user (developer) training program was structured as a comprehensive, task-based curriculum combining lectures with hands-on practice.Progress on practical exercises was continuously monitored and coached, and results were reviewed together with participants— helping deepen their understanding through the combination of lectures and hands-on work..The atmosphere throughout the training was charged with enthusiasm — participants exchanged countless questions and answers,engaged in lively discussion, and shared technical insights from each other's perspectives.We would like to sincerely thank all the participants who joined this Softhills product user training.For us at Softhills as well, it was a meaningful opportunity to listen in real time to the diverse voices and needs from the field, allowing us to pursue even higher-quality technology development.Going forward, Softhills will continue to lead the way in advancing the 3D visualization industry and broadly disseminating high-quality technology.Thank you.
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2026.07.24
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[Press Release] In the Age of Convergent Advanced Technologies, the Fusion of Digital Twin and AI is Key (Engineering Journal, June 2026 Feature Article)
Hello, this is Softhills. 😄We're pleased to share that Softhills was featured in the June special issue of an engineering journal.As AI-driven technological advancement becomes increasingly inevitable in the 3D engineering data lightweighting and visualization industry, Softhills is drawing industry attention by leading two key pillars for the evolution and advancement of 3D visualization technology: 'Physical AI,'which corresponds to the "brain" of the digital twin, and 'Visible AI,' which corresponds to the "eyes and mouth" of the digital twin.Please refer to the details below for more information.[Original Feature Article] In the Age of Convergent Advanced Technologies, the Fusion of Digital Twin and AI is Key(Engineering Journal, June 2026 Feature Article)Now that we've entered the age of AI, it can be said that the prevailing industry consensus is that any player in the 3D engineering data lightweight visualization industry that fails to embrace AI is destined to fall behind.As a result, industry attention is rapidly shifting beyond simple data lightweighting technology toward a platform-level competition centered on enabling AI to understand and utilize 3D engineering data.Amid this trend, Softhills Co., Ltd. is leading the evolution of 3D visualization technology along two key axes.The first is execution-driven 'Physical AI,' corresponding to the "brain" of the digital twin. This is a Sim-to-Real autonomous execution-type digital twin that derives optimal behaviors through hundreds of millions of trial-and-error iterations within a virtual environment equippedwith real physical laws such as gravity and friction, then transplants these behaviors onto actual equipment — achieving bidirectional data exchange and real-time control between the virtual model and physical equipment through hardware integration.The second is cognition-driven 'Visible AI,' corresponding to the "eyes and mouth" of the digital twin — a cognitive insight-type digital twin that visually explains AI analysis results (xAI) and enables conversational, interactive engagement with users through LLM and MCP technologies.To support these two axes, Softhills is applying and advancing execution-driven 'Physical AI' technology within its next-generation viewer solution, VIZZARDX.Meanwhile, cognition-driven 'Visible AI' — an AI Orchestration technology that organically leverages cutting-edge AI technologies such as LLM, MCP, and RAG on lightweight 3D engineering data— is being commercialized as the intelligent AI platform 'VIZMaven,' set for upcoming release.VIZMaven is a Cognitive Insight AI platform that connects enterprise knowledge with 3D data. It offers a secure, on-premise Private LLM environment that prevents internal data leakage, semantic search and autonomous learningthat grasps user intent and improves accuracy through reinforcement learning (RL), and flexible system integration capabilities including real-time linkage with internal portals and knowledge bases based on RAG and MCP.Through this, product users gain not only a natural-language 3D Visual Search experience powered by conventional LLM technology, but also the ability to directly customize the product without any development experience.Furthermore, this paves the way toward a fully autonomous digital twin — one where users can test various models directly within a virtual space and apply optimal simulation results to the real world.In this way, Softhills is regarded as an industry leader in implementing these two core pillars — 'Physical AI' and 'Visible AI' — driving the evolution of 3D visualization beyond simply "displaying" models toward an autonomous digital twin that "thinks and acts."This has been demonstrated through the continuous supply of Softhills' 3D data lightweight visualization solutions to major Korean corporations— starting with Hanwha Ocean and extending to HD Hyundai's shipyards, Samsung Heavy Industries, Hanwha Aerospace, and SK Hynix.Through numerous projects carried out over more than a decade, Softhills has dramatically advanced its lightweight visualization technology for large-scale, complex 3D engineering data and models.VIZZARDX embodies this decade of accumulated technical know-how in 3D engineering data lightweight visualization — a large-scale 3D model review solution built on Softhills' proprietary next-generation engine (VIZCore3DX), developed entirely with domestic (Korean) technology.Built on fundamental optimizations across data structure, algorithms, and API — VIZZARDX guarantees a minimum frame rate of 15 FPS or higher, establishing itself as a universal lightweight visualization solution capable of fast, accurate 3D model rendering with enhanced performance.Softhills CEO Park Jin-pyo stated, "Our recently unveiled next-generation lightweight visualization solution for large-scale 3D models, VIZZARDX,has been confirmed to reduce loading time from 85 seconds to 3.3 seconds — a roughly 96% improvement — compared to the existing VIZZARD, while cutting memory usage from 32.1GB to 2.3GB, a 93% reduction."He added, "This overwhelming performance breakthrough is the essential foundation we've laid in advance for the coming era of 'Physical AI,' which must withstand hundreds of millions of virtual trial-and-error iterations, and 'Visible AI,' which handles vast amounts of 3D knowledge in real time."He continued, "Ultimately, VIZZARDX embodies Softhills' direction of evolving beyond a visualization specialist into an AI digital twin company."He added, "In this way, Softhills is doing its utmost to contribute to the digital twin industry and lead the advancement of various industries,built on our core lightweight visualization technology for 2D/3D engineering data and our 'Physical AI' and 'Visible AI' capabilities."As another technology embodying Softhills' direction, the VIZCore3DX product line is built on its core engine technology, VIZCore3DX.Core, with the .NET-based view control VIZCore3DX.NET as its flagship product.VIZCore3DX.NET provides an industry-leading API as an SDK, enabling both a 3D viewer and free viewer-based customization, allowing flexible use tailored to customer processes.VIZCore3DX's core features are designed around the practical demands of the plant and shipbuilding industries, which handle massive volumes of 3D information.As standard, it provides high-speed loading and real-time navigation of large-scale 3D models, design review, interference checking, scene save-and-replay, 3D model-based search, animation generation,and multi-user collaboration. A key strength is its ability to seamlessly navigate an entire ship or plant model composed of hundreds of thousands of parts on a single screen.More recently, Softhills has been focusing on VIZWide3D, a large-scale 3D web visualization platform built on the VIZCore3DX visualization engine,which maximizes the usability of massive 3D data by rapidly visualizing large-scale 3D model data even in web environments with limited available resources.VIZWide3D complies with web standards, enabling 3D-based services across all platforms including Windows, Linux, Android, iOS, and MacOS, and features a high-level API provided as an SDK,making it easy to integrate and develop connections with various external systems such as legacy business systems, MES, and IoT.In this way, since its founding, Softhills has made every effort to apply its lightweight 2D/3D engineering data visualization technology across the shipbuilding & marine, aerospace, machinery manufacturing, plant construction,electrical/electronics, and consumer goods industries. Through this process, the company has completed a product lineup capable of providing the right visualization solution for the right context— from digital mock-ups and simulation via 2D/3D model review, to large-scale digital twin construction through lightweight visualization of massive 3D models.Additionally, Softhills has secured the technological capability to integrate with design systems such as CAD, BIM, and Point Cloud already in use by customers; legacy systemssuch as PLM, ERP, MES, and SCM; and real-time status and physical data from IoT devices and systems such as RFID, NFC, sensors, GPS, and cameras. Furthermore,its proprietary lightweight format (.VIZ) enables interoperability across Softhills' own solutions, giving it a differentiated technological edge that allows one-stop resolution — from 3D object lightweighting all the way to digital twin visualization.CEO Park stated, "In line with our customers' ongoing demand for AI, one of Softhills' key goals this year is to build a highly refined, AI-based solution environment."He added, "Starting with the official launch of VIZMaven and the advancement of VIZZARDX's 'Physical AI' technology in the second half of this year, we plan to expand by 2027into a 'Physical AI' platform that combines engineering experience with 3D models — completing the roadmap for both the 'Visible AI' and 'Physical AI' pillars."He went on to emphasize, "We will also strengthen our internal employees' capabilities and technical expertise to build even more substantive technology,and further establish ourselves as a core partner driving digital transformation and AI convergence across manufacturing and various other industries." [View the Full Feature Article ▼]http://www.engjournal.co.kr/news/articleView.html?idxno=3878
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2026.07.22
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[특허] 자세 추정에 기반한 작업성 판별 방법 및 시스템
■ Patent No.: 10-2983465■ Title: Method and System for Determining Workability Based on Posture Estimation■ Patentee: Softhills Co., Ltd.
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2026.06.24
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[News] Softhills Announces the Opening of Its Busan Branch (Opening Date: June 15, 2026)
Hello, this is Softhills. 😄We would like to express our sincere gratitude for the continued interest and support from your company and your customers.Effective Monday, June 15, 2026, Softhills will be opening a branch office in Busan in order tomore effectively deliver our technology and services in line with our business expansion into the Busan and Gyeongsang region.We promise to repay your support by moving one step closer towhere our technology is needed, and by providing even more advanced technology and service.Detailed Information■ Opening Date:Monday, June 15, 2026■ Branch Address:97 Centum jungang-ro, Haeundae-gu, Busan (Jaesong-dong)Room 606, Centum Skybiz Building A (Postal Code 48058)https://maps.app.goo.gl/ueJD7no1Fpr3YLoM6■ Branch Contact:051-781-3318Directions to Softhills Busan Branch[On Foot / By Public Transportation]· Donghae Nambu Line, Centum Station→ Exit 2, approx. 5–7 min walk· Busan Metro Line 2, Centum City Station→ Exit 4/6 → Walk straight along Centum jungang-ro, approx. 12 min[By Car]· From Haeundae / Gwangan Bridge direction→ Pass Gwangan Bridge tollgate, exit toward Centum City (BEXCO)→ At Centum City Station intersection, turn right toward "Centum jungang-ro"→ Continue straight approx. 1km→ "Centum Skybiz" building on the right· From Wondong IC / Gyeongbu Expressway direction→ "Wondong IC intersection" → Exit toward "Haeundae, BEXCO"→ Continue straight approx. 2.5km along "Suyeonggangbyeon-daero"→ At "Jwasuyeonggyo intersection," turn left toward Centum City→ Via "Centum-dong-ro" onto "Centum jungang-ro"→ U-turn near "Centum Skybiz" → Turn right → "Centum Skybiz" building· From Dongnae / Suyeong intersection→ At "Suyeong intersection," cross "Suyeonggyo" bridge and exit toward "Centum City"→ Centum City intersection (in front of Shinsegae Department Store)→ Turn left toward "Jaesong-dong, Centum jungang-ro" → Continue straight along Centum jungang-ro→ Pass in front of Centum Middle School → "Centum Skybiz" building on the rightWe ask for your continued encouragement and support for the newly opening Softhills Busan Branch.Thank you.Click the button below to request a consultation on Softhills solutions as well. ▼
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2026.06.09
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[Column Contribution] Application Cases of Large-Scale 3D Visualization Solutions for the Plant and Shipbuilding Industry (CAD & Graphics, April 2026 Issue)
Application Cases of Large-Scale 3D Visualization Solutions for the Plant and Shipbuilding IndustryApplication Cases of Large-Scale 3D Visualization Solutions for the Plant and Shipbuilding IndustryLast February, Softhills participated in the 'Plant & Shipbuilding Conference 2026.'Building on this, Softhills contributed a column related to the conference presentation to the April 2026 issue of CAD & Graphics, the event's organizing publication.In the plant and shipbuilding industries, the effective management and utilization of large-scale 3D design data has emerged as a key challenge for improving productivity and quality.Softhills has been addressing challenges across various industrial sites with its large-scale 3D visualization solution, developed entirely with domestic (Korean) technology.The column covers Softhills' 3D visualization technology portfolio, the features of its next-generation solution 'VIZZARDX,' and real-world application cases in the shipbuilding field.Since its founding, Softhills has carried out projects for major Korean corporations in the plant, construction, and aerospace sectors, beginning with system development for Company D.Softhills' solutions go beyond simply providing a 3D viewer — they offer a fully integrated system spanning the entire lifecycle of 3D engineering data lightweighting and visualization, including lightweight data conversion, a visualization engine, and application solutions.In particular, 'VIZZARDX,' the next-generation lightweight visualization solution for large-scale engineering data introduced at this conference, achieves a 96% reduction in loading speed and a 93% reduction in memory usage compared to Softhills' existing VIZCore3D engine, while guaranteeing a minimum frame rate of 10 FPS or higher.Meanwhile, digital transformation (DX) in the plant and shipbuilding industries continues to accelerate, with the scale and scope of 3D data usage rapidly expanding.Amid this environment, Softhills will take the lead in driving digital innovation in the plant and shipbuilding industries, centered around 'VIZZARDX.'For further details, please refer to the April 2026 issue of CAD & Graphics.Check Out the April 2026 Issue of CAD & Graphics ▼https://www.cadgraphics.co.kr/newsview.php?pages=lecture&sub=lecture01&catecode=7&num=78200#
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2026.04.20
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[Solution Introduction] 'VIZZARDX' — A Next-Generation Lightweight Visualization Solution for Large-Scale Engineering Data
VIZZARDX Solution Introduction Videohttps://youtu.be/oZgHm3kWJp4?si=E4KAfO9Z-XQbTu-pIntroducing 'VIZZARDX'— a next-generation lightweight visualization solution for large-scale engineering data.'VIZZARDX' can be applied across a wide range of industries,including construction, plant, shipbuilding & marine, aerospace, smart cities, and smart factories.Why VIZZARDX?■ Over 30% cost savings compared to competing solutions■ High-performance rendering technology■ Digital twin visualization platform■ Resource optimization technology■ Support for diverse model exploration tools■ SDK & API Toolkit supportWant to experience even more powerful lightweight visualization?Curious about 'VIZZARDX'?!Click the button below to request a solution consultation. ▼
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2026.03.04
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[Patent] Method and System for Intelligent Ship Design Review
■ Patent No.: 10-2929576■ Title: Method and System for Intelligent Ship Design Review■ Patentee: Softhills Co., Ltd.
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2026.02.13
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[News] Softhills to Participate in 'Plant & Shipbuilding Conference 2026'
Softhills Participates in 'Plant & Shipbuilding Conference 2026'Softhills participated in the 'Plant & Shipbuilding Conference 2026,'held on Thursday, February 5th at the Baekbeom Kim Koo Memorial Convention Hall.Hosted by the Korea Plant Information Technology Association and organized by CAD & Graphics,the conference featured Softhills as both a booth exhibitor and a speaker, with Lee Chan-young, Head of the Core R&D Team, presenting.Held under the theme "The Future of the Plant and Shipbuilding Industry Reimagined through DX and AI," the conference focused on the evolution of technology and directions for innovationthat are reshaping the landscape of the plant and shipbuilding industry.Softhills' Core R&D Team Lead Lee Chan-young presented on the topic of "Large-Scale 3D Visualization Solutions and Application Cases for the Plant and Shipbuilding Industry,"introducing the differentiated features of 'VIZZARDX,' a 3D model visualization solutionthat supports rapid communication and collaboration in large-scale plant and shipbuilding projects, and shared successful, field-driven digital transformation case studies.In addition, through its booth participation, Softhills took the opportunity to introduce its outstanding technology and reference cases to a wide range of attendeesinterested in VIZZARDX and Softhills' 3D engineering data lightweighting and visualization technologies.▼ View Related Press Releasehttps://www.cadgraphics.co.kr/newsview.php?cq=%ED%94%8C%EB%9E%9C%ED%8A%B8&pages=news&sub=news01&catecode=2&num=78062
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2026.02.05
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[News] 2025 Softhills Year-End Party
"Sharing Today's Success, Dreaming Tomorrow Together"In 2025, Softhills had one of its most dynamic years yet.From the unveiling of our next-generation solution 'VIZZARDX' to the successful completion of our technology seminar,we kept up a relentless pace all year long.In appreciation of all the hard work and dedication from our employees throughout the year,Softhills held a special year-end party at company headquarters on Monday, December 22, 2025.■ A Dinner for UnityFor this year-end party, catering and a variety of refreshmentswere prepared to foster unity among Softhills employees.Employees enjoyed the refreshments while sharing the year's achievementsand strengthening a sense of togetherness.■ Employee Awards PresentationSofthills operates various "reward programs" to enhance employee motivation.Taking the opportunity of the year-end party, awards were presented to the relevant employees.■ Wrapping Up the Year-End Party The 2025 Softhills year-end party was a time to share each team's achievements, renew our resolve for the coming year of 2026,and set aside hierarchy for a while to communicate freely and build closer bonds among colleagues.Taking the opportunity to speak, Softhills CEO Park Jin-pyo expressed his gratitude, saying,"The technological leaps Softhills achieved in 2025 were made possible by the dedication of every single employee," and adding,"I hope this year-end party served as a time of warm comfort and renewed energy for all our staff."This concludes our on-site coverage of the Softhills year-end party.Thank you.From all of us at Softhills Co., Ltd.
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2025.12.23
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[Contract Win] Softhills Partners with Samsung Heavy Industries to Accelerate Smart Shipyard Transformation
Softhills Partners with Samsung Heavy Industriesto Accelerate Smart Shipyard TransformationSofthills has been awarded the contract for Samsung Heavy Industries' future production innovation project,the 'Production 3D Working System' (hereinafter "S-Hub"), and has begun full-scale development.This project, part of Samsung Heavy Industries' smart shipyard strategy,is being carried out in two phases with a target completion date of 2027.As part of this initiative, Softhills will supply its proprietary 3D visualization engine,'VIZCore3DX,' to help drive the digital transformation and production process innovation of the shipbuilding and marine industry.Regarding this development, Softhills CEO Park Jin-pyo stated, "It is deeply meaningful for us to participate as a core partner in building Samsung Heavy Industries' next-generation platform,as it leads the global shipbuilding and marine industry."He added, "We will mobilize our unique 3D lightweighting technology and visualization engine capabilities to help elevatethe digital competitiveness of Korea's shipbuilding industry to a new level."▼ Read the full press releasehttps://www.mk.co.kr/news/business/11490823
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2025.12.12
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Terms of Use
Article 1 (Purpose)
These Terms of Use (hereinafter referred to as the "Terms") are established to define the rights, obligations, and responsibilities between SoftHills Co., Ltd. (hereinafter referred to as the "Company" or "we") and customers (hereinafter referred to as "Members") regarding the use of the license services provided by the Company.
Article 2 (Effectiveness and Modification of Terms)
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These Terms take effect when posted on the Company’s website.
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The Company may amend these Terms, and the revised Terms shall take effect once they have been announced.
Article 3 (Conclusion of the Service Agreement)
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A service agreement is deemed concluded when a Member applies for membership, and the Company approves the application.
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The Company may refuse membership applications in the following cases:
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If another person's identity is used.
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If false information is provided during registration.
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If the application violates the Company’s regulations.
Article 4 (Provision of Services)
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The Company provides Members with license purchases and related services (hereinafter referred to as the "Services").
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The Company may determine the details and timing of the service provision based on its policies.
Refund Policy
Article 5 (Basic Refund Policy)
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Refunds are only available within 7 days from the purchase date (payment completion date).
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If the license period has been extended or the number of activations has been increased, a refund will not be available as the license is considered used without any issues.
Article 6 (Refund Policy by Payment Method)
1) For Credit Card Payments:
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Cash refunds are not available; only credit card cancellations are possible.
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If canceled on the same day as the payment, the cancellation will be processed immediately.
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If the cancellation is not possible due to card company policies, the refund will be handled through the customer service center.
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If canceled the day after the payment, approval cancellation may take 2-3 days, depending on the card company.
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Debit card transactions may not be canceled immediately.
2) For Real-time Bank Transfers:
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Refunds will be transferred back to the original bank account used for payment.
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Even if a refund is processed on the same day, it may take 2-3 days due to the policies of financial institutions.
3) For Bank Deposit Payments:
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Refunds will be transferred to the bank account provided by the payer.
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Even if a refund is processed on the same day, it may take 2-3 days due to financial institution policies.
Article 7 (License Code Management for Refunds)
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The license code will remain valid until 11:59:59 PM on the refund date, after which it will be automatically deactivated.
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The license code is only valid for use on the activated PC. If the PC is lost or unable to boot, please contact the customer service center.
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To reuse the refunded product, the same product must be repurchased, and a new license code must be issued.
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Unauthorized distribution of refunded license codes is strictly prohibited. Unauthorized disclosure of license code information may be considered an infringement of intellectual property rights and may result in legal action.
Payment Policy
Article 8 (Payment Guidelines)
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For bank deposit payments, if the entered depositor’s name does not match the actual depositor’s name, payment confirmation may be delayed.
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If the payment is not made within the specified deposit deadline, the transaction may be canceled.
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Bank deposit payments made outside customer service hours may not be confirmed immediately.
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For credit card payments, a receipt will be issued through the PG (Payment Gateway) provider.
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Non-profit organizations are not required to enter business type and category information when requesting a tax invoice.
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If the business information provided for a tax invoice does not match the actual details, issuance may be restricted, and VAT will be charged.
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If the information provided for a cash receipt does not match the actual details, issuance may be restricted.
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Entered receipt details are used only for proof of payment and will not be used for any other purpose.
Terms for the Transmission and Processing of Personal Information
Article 9 (Purpose)
These terms clarify that the personal information of customers (hereinafter referred to as "Buyers") who purchase licenses from SoftHills (hereinafter referred to as the "Company") may be transmitted to external servers, and establish the consent procedure for such transmission.
Article 10 (Transmission of Personal Information)
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Purpose of Personal Information Transmission
The Company may transmit Buyers’ personal information to external servers solely for the purpose of license purchase and usage management.
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Types of Transmitted Personal Information
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Buyer’s name, email address, phone number
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Payment information (credit card number, transaction history, etc.)
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License key and usage records
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Destination of Transmitted Personal Information
Buyers’ personal information may be transmitted to overseas servers in the following cases:
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Payment processing and authorization servers
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License issuance and management servers
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Customer support service servers
Article 11 (Consent to the Transmission of Personal Information)
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By purchasing a license, the Buyer is deemed to have consented to the transmission of personal information as specified in these terms.
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Buyers have the right to refuse the transmission of personal information, but in such cases, license purchases may be restricted.
Article 12 (Protection of Personal Information)
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1. The Company implements the following measures to safeguard Buyers' personal information:
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Encryption of personal information
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Access control and security system implementation
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Regular security audits and improvements
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Personal information transmitted to foreign servers will also be protected under the applicable personal data protection laws of the respective country.
Supplementary Provisions
Article 13 (Effective Date of Terms)
These Terms shall take effect on January 20, 2025.
SOFTHILLS Co., Ltd. (hereinafter referred to as the 'Company') establishes and discloses the following Personal Information Processing Policy in accordance with Article 30 of the Personal Information Protection Act to protect the personal information of data subjects and to handle related grievances promptly and smoothly.
Article 1 (Purpose of Processing Personal Information)
The Company processes personal information for the following purposes. Personal information being processed will not be used for purposes other than those specified below. If the purpose of use is changed, the Company will take necessary measures such as obtaining separate consent in accordance with Article 18 of the Personal Information Protection Act.
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Membership registration and management on the website: Personal information is processed for the purpose of confirming membership intent, identity verification and authentication for member services, maintaining and managing membership, implementing restricted identity verification measures, preventing fraudulent service use, verifying legal guardian consent when processing personal information of children under 14, sending various notifications, and handling complaints.
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Service provision: Personal information is processed for the purpose of providing services, delivering content, providing customized services, verifying identity, and verifying age.
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Complaint handling: Personal information is processed for the purpose of identifying the complainant, confirming complaints, communicating for fact-checking, and notifying the results of processing.
Article 2 (Processing and Retention Period of Personal Information)
The Company processes and retains personal information within the period specified by laws and regulations or within the period consented to by the data subject at the time of collection. The retention period for each type of personal information is as follows:
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Membership registration and management on the website: Until the withdrawal of membership from the business/organization website. However, in the following cases, personal information will be retained until the respective reasons are resolved:
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If an investigation related to a violation of relevant laws and regulations is in progress, until the investigation is completed.
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If there are remaining debts or liabilities arising from website use, until the settlement of such debts or liabilities.
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Provision of goods or services: Until the supply of goods/services is completed and payment/settlement is finalized. However, in the following cases, personal information will be retained until the expiration of the respective period:
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Records related to transactions, such as display/advertisement, contract content, and execution, in accordance with the Act on the Consumer Protection in Electronic Commerce:
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Records of display/advertisement: 6 months
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Records of contracts, withdrawal of offers, payments, and supply of goods: 5 years
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Records of consumer complaints or dispute resolution: 3 years ② Retention of communication verification data in accordance with the Protection of Communications Secrets Act:
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Subscriber telecommunications records, start/end time, counterparty subscriber number, frequency of use, and base station location tracking data: 1 year
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Computer communication, Internet log records, and access location tracking data: 3 months
Article 3 (Rights and Obligations of Data Subjects and Methods of Exercise)
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The data subject may exercise the following rights regarding personal information protection with respect to the Company at any time:
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Request for access to personal information
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Request for correction if there are errors
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Request for deletion
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Request for suspension of processing
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The exercise of rights under paragraph 1 may be made to the Company via written document, telephone, email, or fax, and the Company will respond without delay.
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If the data subject requests correction or deletion of personal information errors, the Company will not use or provide such personal information until the correction or deletion is completed.
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The rights under paragraph 1 may also be exercised through a legal representative or an authorized agent. In such cases, a power of attorney according to the Enforcement Rules of the Personal Information Protection Act, Form No. 11, must be submitted.
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The data subject must not infringe upon the privacy or personal information of themselves or others by violating relevant laws and regulations.
Article 4 (Personal Information Items Processed)
The Company processes the following personal information items:
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Membership registration and management on the website:
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Required items: ID, name, company name, telephone number, mobile phone number, email address
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Optional items: None
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Provision of goods or services:
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Required items: ID, name, company name, telephone number, mobile phone number, email address
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Optional items: None
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Personal information may be automatically generated and collected during Internet service usage:
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IP address, cookies, MAC address, service usage records, visit records, records of improper usage, etc.
Article 5 (Destruction of Personal Information)
The Company will promptly destroy personal information when the retention period expires or when it is no longer necessary due to the achievement of the processing purpose.
Article 6 (Measures for Ensuring the Security of Personal Information)
The Company takes the following measures to ensure the security of personal information.
Article 7 (Installation, Operation, and Refusal of Automatic Personal Information Collection Devices)
The Company uses cookies that store and retrieve user information.
Article 8 (Personal Information Protection Officer)
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The Company designates the following personal information protection officer to oversee personal information processing and handle complaints and remedies related to personal information processing:
- Personal Information Protection Officer Name: Seongcheon Lee
- Position: Principal Researcher
- Contact: 010-8735-3910 / sclee@softhills.net / Fax: 02-586-6780
- Personal Information Protection Department
- Department: Development Team
- Contact: 010-8735-3910 / sclee@softhills.net / Fax: 02-586-6780
Article 9 (Remedies for Infringement of Rights)
Data subjects may contact the following agencies to seek relief for personal information infringement.
Article 10 (Changes to the Personal Information Processing Policy)
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This Personal Information Processing Policy will be effective from January 20, 2025.
Softhills Co., Ltd.
Location :
6F, Yeongjin Digital Tower, 57 Seongsui-ro 22-gil, Seongdong-gu, Seoul 04798, Republic of Korea
Representative :
Park Jin-pyo
Business Registration Number :
114-87-13504
Representative Phone Number :
02-499-9998
Fax Number :
02-586-6780
Purchase Inquiry :
sales@softhills.net
Technical Inquiry :
tech@softhills.net
Telecom Sale Registration :
2024-Seoul-1430
SoftHills Co., Ltd. strictly prohibits the unauthorized collection of email addresses, website addresses, or any other personal information displayed on this shopping mall website using email collection programs or other technical means.
Please be aware that violations of this policy are subject to legal penalties under the Information and Communications Network Act.
Anyone who collects, sells, distributes, or uses email addresses through unauthorized technical means may be subject to a fine of up to 10 million KRW under Article 50-2 of the Act on Promotion of Information and Communications Network Utilization and Information Protection.